Xiaomi targets budget segment with Poco M8 5G launch in Korea

포코 M8 5G. [사진=샤오미]

SEOUL, January 19 (AJP) - Xiaomi Korea said on Monday it will release the POCO-brand smartphone Poco M8 5G in South Korea on Jan. 26, with a list price of 339,900 won ($250).

Preorders will run through Jan. 25 via Xiaomi’s official online store, Mi.com, as well as major online retail platforms, the company said.

The Poco M8 5G is powered by Qualcomm’s Snapdragon 6 Gen 3 Mobile Platform, according to Xiaomi. The device supports artificial intelligence features including Google Gemini and Circle to Search.

It features a 50-megapixel main camera and a 20-megapixel front-facing camera. The phone supports 45-watt fast charging, memory expansion of up to 16 gigabytes of RAM, and up to 1 terabyte of external storage.

Xiaomi said the handset adopts a durability-focused design that passed comprehensive shock and drop tests conducted by testing firm SGS. It also carries an IP66 rating for water and dust resistance.

The Poco M8 5G measures 7.35 millimeters in thickness, weighs 178 grams and is equipped with a 5,520 milliampere-hour battery. It will be sold in a single configuration with 8GB of RAM and 256GB of internal storage.

Xiaomi said first-time buyers between Jan. 26 and Feb. 8 will receive a Xiaomi 22.5-watt, 10,000mAh power bank, along with a two-month YouTube Premium subscription and additional promotional benefits.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
Lee Hyo-jung 기자 hyo@ajunews.com

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