From India plants to CES, Hyundai Motor Group chairman signals long-term tech ambitions

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SEOUL, January 14 (AJP) - Hyundai Motor Group Chairman Chung Eui-sun has begun 2026 with a series of overseas visits spanning China, the U.S. and India, underscoring the group’s focus on future technologies including mobility, hydrogen, artificial intelligence and robotics.

Hyundai said Wednesday that Chung visited Hyundai Motor’s Chennai plant in southeastern India and Kia’s Anantapur plant in central India, followed by Hyundai Motor’s Pune plant in western India. During the visits, he reviewed production and sales and discussed the group’s mid- to long-term strategy in one of its most important growth markets.

Hyundai entered India in 1996 and is marking its 30th anniversary this year. The group holds roughly a 20 percent share of the Indian auto market, ranking second overall, and is pursuing a more localized strategy to drive its next phase of growth.

At the Chennai plant, Chung received a business briefing and toured the Creta production line, as well as Hyundai Mobis’ battery-system assembly facility. He said Hyundai’s growth over the past three decades had been built on support from Indian consumers and called for a “home-brand” strategy aimed at making the company a long-term national presence in the market.

He urged executives to strengthen differentiation through vehicle quality and customer-focused service, and to foster a culture that encourages persistence and innovation even after setbacks.

At Kia’s Anantapur plant, Chung said the brand — now in its eighth year in India — should set ambitious goals and seek to become the preferred choice for Indian consumers in terms of brand appeal, product competitiveness and quality. He emphasized the importance of moving quickly once objectives are set to support sustainable growth and a stronger brand.

At the Pune plant, Chung closely reviewed production quality for the new Venue model and underscored the plant’s role in supporting the local economy. He also met with employees and their families, thanking them for their support and crediting their commitment as a key factor in Hyundai and Kia’s success in India.

The India trip followed a visit to Beijing on Jan. 4-5, Chung’s first in eight months, where he assessed market conditions and explored strategic cooperation with Chinese partners. He attended a Korea-China business forum at the Diaoyutai State Guesthouse for the first time in nine years, coinciding with a state visit by South Korean President Lee Jae Myung.

During the China visit, Chung discussed cooperation in areas including mobility, hydrogen, batteries and advanced technologies. He met with Zeng Yuqun, chairman of Contemporary Amperex Technology Co., the world’s largest battery maker, to discuss electric-vehicle batteries.

CATL supplies batteries for several Hyundai Motor Group models, including the Hyundai Kona EV and Kia Ray EV. He also exchanged views on hydrogen-related business with Hou Qijun, chairman of energy giant Sinopec, and met Zhang Naiwen, chairman of Yueda Group, Kia’s joint-venture partner in China.

Chung then traveled to Las Vegas on Jan. 6-7 to attend CES 2026, the world’s largest consumer-technology trade show, where he tracked developments in artificial intelligence and robotics and met with executives from major global technology companies.

Among the meetings drawing particular attention was his public encounter with Nvidia Chief Executive Jensen Huang. Hyundai Motor Group and Nvidia have been expanding cooperation, including a contract for the supply of 50,000 Blackwell graphics processing units and efforts under a memorandum of understanding to advance physical AI capabilities, including plans to establish an Nvidia AI technology center in South Korea.
Lee Seong-jin 기자 leesj@ajunews.com

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