Lotte Home Shopping launches premium cashmere brand neMMER

(neMMER)

Lotte Home Shopping said on Sunday that it is launching a new fashion label, neMMER, as it aims to break the perception of home shopping fashion and set a new standard for premium apparel. The brand specializes in cashmere and emphasizes timeless quality, offering garments designed to retain their shape and be worn for decades. The flagship product, the “Brushed Cashmere Knit,” uses a higher percentage of cashmere than existing lines to maximize softness and comfort.

Sales will begin in stages: an online showcase on Lotte-imall starting September 15th, 2025, a live commerce broadcast on “L.live” on September 19th, and a full launch on the company’s TV home shopping channel on October 18th.