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/ Courtesy of Samsung Electronics |
SEOUL, August 05 (AJP) - Samsung Electronics said Tuesday that its Galaxy S25 smartphone series has surpassed 3 million domestic sales, achieving the milestone faster than any previous 5G Galaxy S device.
Launched in February 2025, the Galaxy S25 lineup reached the 3 million mark two months earlier than its predecessor, while maintaining steady momentum throughout the first half of the year.
Pre-launch anticipation was particularly high, with Samsung recording 1.3 million pre-orders — the highest in the Galaxy S series’ history. Much of the enthusiasm was driven by upgrades in performance and the debut of Galaxy AI features, including the personalized “Now Brief” function.
Samsung cited widespread use of new on-device AI tools such as generative photo editing, automatic slow-motion rendering, and audio eraser features as key factors in sustaining sales after the launch period.
The company’s Galaxy AI subscription club, which offers a 50 percent residual value guarantee after one year, also proved popular — accounting for 30 percent of purchases made through Samsung’s direct sales channels.
The company’s success extended into the second half of the year with the recent launch of its foldable flagships, the Galaxy Z Fold7 and Galaxy Z Flip7, on July 25. The duo generated a record 1.04 million pre-orders — surpassing all previous foldable Galaxy models — fueled by a slimmer design and the foldable-optimized ONE UI 8 interface.
Samsung credited the strong showing to its continued integration of advanced AI and hardware innovation across its product lineup.
Candice Kim 기자 candicekim1121@ajupress.com
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